A Free Crash Course in Design Thinking

Last Updated Nov 9, 2009 9:40 AM EST

In today's fast-moving business environment, design thinking has been touted as a possible cure for what ails us -â€" boosting innovation, helping solve problems with limited resources and tight constraints, and aiding organizations in the development of buzz-worthy products. The Institute of Design at Stanford offers a program designed to meld design thinking and business, but for those without the time and resources to go back to school, or for those looking just to get their feet wet on the subject, a new series of videos might be a good place to start.
30 Conversations on Design is a series of 10-minute talks with top designers, architects and brand gurus where they answer two key design questions: "What single example of design inspires you most?" and "What problem should design solve next?" Ten of the talks are currently up (with the remainder on the way shortly) including Jason Severs of Frog Design on the topical issue of health care, and German typographer Erik Spiekermann geeking out about fonts. This one-minute highlights reel can get you started, or check out the site:


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    Jessica lives in London where she works as a freelance writer with interests in green business and tech, management, and marketing.