5 Truly Adequate Elevator Pitches

In yesterday's post "5 Truly Horrible Elevator Pitches", I gave some fairly wretched examples of the craft. To round the discussion out, I thought it might be a good idea to give some examples of elevator pitches that, while not spectacular, are at least likely to prove useful. As with the previous post, I've added a comment, this time describing why I feel the pitch is better than average.

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NUMBER 5

Click here for my comment» NUMBER 5
Yes, it seems a bit rough in terms of delivery, but the guy gets the point quickly and provides ONE (and only ONE) reason why this is a good idea. The idea "your medical records in one click" sticks in the mind, because it's something that everyone can relate to.

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NUMBER 4

Click here for my comment» NUMBER 4
This one is too long and the production values are horrible, but the speaker is so obviously committed and interested in what he's communicating that the pitch works, at least for me. It could definitely use some honing, but it's still in the ballpark.

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NUMBER 3

Click here for my comment» NUMBER 3
This one starts strong, but about 45 seconds it's almost like she thought to herself "ooops, I forgot that I'm a nerd" and starts talking techie. However, if you clip off the last 15 seconds or so, this is a pretty good pitch, especially considering that she's obviously never sold anything before.

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NUMBER 2

Click here for my comment» NUMBER 2
This guy uses a strong and memorable analogy to explain what his product does and then makes it sound attractive and interesting. The pitch is way to heavy on what it does (rather than what it means to the customer), but the application is so simple, it doesn't really matter. A good workmanlike effort.

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NUMBER 1

Click here for my comment» NUMBER 1
This one is actually quite good. He grabs you with a universal question that ties into a universal dilemma and then ties his offering into the desire to fix it. He's smooth without sounding rehearsed, and his enthusiasm really shines through. An excellent effort!