$2M Victoria's Secret Bra Unveiled

Victoria's Secret model Adriana Lima unveils the $2 million bombshell fantasy bra at Victoria's Secret Soho store on Wednesday, Oct. 20, 2010, in New York. (AP Photo/Evan Agostini)

NEW YORK (CBS) Victoria's Secret fans got a preview of this year's holiday fashion show when model Adriana Lima unveiled the $2 million bombshell fantasy bra at the chain's SoHo store in New York Wednesday.

Pictures: The $2 Million Bra
Pictures: Victoria's Secret Fashion Show
Pictures: Top-Paid Models

A jewel-encrusted designer bra is the centerpiece of the annual runway show. This year's selection was designed by Damiani and features 1542 carats of white diamonds, blue sapphires and blue topaz, all set in 18-carat white gold.

Lima, one of the top models in the Victoria's Secret stable, wore a long blue cinched-waist gown, lined in pink satin, long white gloves and pink peep-toe heels. She also wore a diamond necklace and bracelet as she arrived in a sleek white vintage convertible.

She and the tuxedo-clad escorts who accompanied her drew a crowd outside the New York City store.

The holiday fashion show airs on CBS Nov. 30. Akon and Katy Perry are the musical performers.