Snuggie Might Have Competition From A Wis. Company
BROOKFIELD, Wis. (AP) -- Two Wisconsin couch potatoes hope to wedge their way onto the Snuggie's sofa with a line of comfort wear called the adult onesie.
Tyler Galganski and Dave Hibler are selling fleece, footless onesies with hoods called the "Forever Lazy" out of Hibler's parents' basement in Brookfield.
Businessweek's website has called them some of "American's Best Young Entrepreneurs." They've also been on in "In Touch Weekly" magazine as "Fergie's favorite way to cover up" after the singer ordered more than 20 for Christmas gifts.
The 25-year-old best friends have released a long-form commercial that's almost a carbon copy of Snuggie commercials.
Anne Flynn, who works for the company that produces the Snuggie, said there's room on their couch but they are still five or 10 steps ahead of competitors.
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