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New Amazon Fresh Store Opens In Northridge

LOS ANGELES (CBSLA) – An Amazon Fresh store opened its doors to the public in Northridge Thursday morning, only the second such store to open in the Los Angeles area.

Amazon Fresh store Irvine
Shoppers can use the automated Dash Cart at a newly opened Amazon Fresh store on Jamboree Road in Irvine, CA on Thursday, October 22, 2020. The cart scans the barcode on an item as it is placed in the cart. When a shopper exits the store their purchase is automatically charged to their linked Amazon account. (Photo by Paul Bersebach/MediaNews Group/Orange County Register via Getty Images)

The 30,000-square-foot store is located in the 19300 block of Rinaldi Street.

The first Amazon Fresh brick-and-mortar store opened in Woodland Hills back in September. A second Amazon Fresh store opened in Irvine last month.

They are now three in Southern California.

The store utilizes Amazon Dash Cart, a high-tech cart which recognizes what customers have purchased and allows them to skip checkout lines.

The Northridge store will be open from 7 a.m. to 10 p.m. daily. Between 7 a.m. and 8 a.m., the store will be open exclusively for seniors 60 and older and people with disabilities.

Amazon also owns Whole Foods and Amazon Go stores.

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