Fatburger Rebrands Itself As Skinnyburger In New Promotional Stunt

LOS ANGELES (CBSLA) - Los Angeles-based hamburger stand Fatburger announced it will re-brand itself as "Skinnyburger."

The company says the name change is due to the popular demand for one of their top-pick menu items, the Skinnyburger.

The Skinnyburger is a low-carb, bun-less versions of their lean beef burgers.

The name change comes almost a year after popular pancake restaurant, IHOP, changed their name from International House of Pancakes to International House of Burgers, in a promotional stunt.

The similar name change might have skeptics thinking that Fatburger's re-branding is just another publicity ploy.

Only time will tell if the re-brand is permanent.