2018 Super Bowl ads: Why this year will focus on the laughs
Over the past decade, the average cost of a 30-second Super Bowl ad has increased by 87 percent, and the price for a spot this year at $5 million. One of the ads getting early buzz is a lip sync battle between Mountain Dew and Doritos starring actors Morgan Freeman and Peter Dinklage. Advertising Age media reporter Jeanine Poggi joins "CBS This Morning" to discuss some of this year's star-studded ads and why most brands are steering clear of politics.