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TechSmith Enters the Apple Mac App Store with Camtasia 1.2

Okemos-based TechSmith Corp. announced Thursday that Camtasia for Mac 1.2 can now be downloaded through Apple's Mac App Store.

Camtasia for Mac is TechSmith's screen recording and video editing software, which allows users to easily make professional-looking screencasts; recordings of presentations done on computer screens.
Its presence in Apple's Mac App Store provides Mac users with a convenient, easy way to download and manage the software they already know and love. TechSmith is the world's leading provider of screen capture and screen recording software.

"Mac users can download Camtasia for Mac directly through our Web site, but we felt Apple's Mac App Store was a great opportunity to reach Mac users directly where they live and breathe," said Shane Lovellette, product manager at TechSmith. "We know the importance Mac specific apps have for this user base. Making Camtasia for Mac available in the Apple Mac App Store enables users to easily download and update their software through their own communities of interest."

Camtasia for Mac's screen recording software is streamlined, intuitive and offers an array of easy-to-use features. Users can record onscreen activity, keynote slides, camera video, microphone or system audio.
Users can also record in front of a live audience or at their desk, all with amazing quality and clarity. For education and compliance purposes, Camtasia for Mac has captioning capabilities, among many other features. Educators and business users alike can now create stunning, HD-quality video that is shared through numerous outputs, including YouTube and iTunes.

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