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SEMPO launches SEMPO Michigan

ANN ARBOR -- SEMPO recently launched SEMPO Michigan, to be led by co-chairs Linda Girard and Eric Wortman of Ann Arbor-based Pure Visibility.

SEMPO is the largest nonprofit trade organization in the world serving the search, social and digital marketing industry and marketing professionals engaged in it.

The mission of SEMPO Michigan is to bring together talented search and social marketers and other professionals from across the state to share ideas, experiences, and grow as digital marketers. SEMPO Michigan will provide events, educational opportunities and networking to connect professionals and businesses.

"The Michigan chapter of SEMPO makes available resources and opportunities for industry professionals that previously didn't exist in the region," said Girard, Pure Visibility co-founder. "Michigan has a rich history of marketing and entrepreneurship and we're working to make it a leader in the industry."

The founding committee will decide the direction of SEMPO Michigan.  The committee will meet monthly to plan SEMPO Michigan's quarterly events, the first of which is scheduled for May.

The committee, co-chaired Pure Visibility's Girard and Wortman, includes:
Kristine Adams, marketing and social media strategist, Eastern Michigan University
Evelyn Chou, marketing communications manager, Electro-Matic Products
Mike Consiglio, click master, Biznet Internet Solutions
Dan Corrigan, senior digital strategist, Team Detroit
Scott DeRoche, SEO analyst, Pure Visibility
Harmony Faust, strategic integrated marketing communications manager, Learning Care Group
Whitney Ferdon, user behavior analyst, Pure Visibility
Bud Gibson, professor, Eastern Michigan University
Andrew Grohowski, project manager, Pure Visibility
Jeremy Lopatin, lead SEO analyst, Pure Visibility
Bobby Mercader, metric specialist, Ignite Social Media
Mirisa Roy, marketing coordinator and online marketing specialist, NSF International
Bill Smith, analytics production manager, MRM Worldwide
Martin Smith, social marketing strategist, A-Side Worldwide
Angelina Vergari, search marketing analyst, The Whole Brain Group
Chad Wiebesick, director of social media and interactive marketing, Michigan Economic Development Corp.
Nick Zaher, marketing manager, A-Side Worldwide

For more about SEMPO and the Michigan chapter, including events and membership information, visit

Based in Ann Arbor, Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. TFor more information, visit

SEMPO, founded as the Search Engine Marketing Professionals Organization, is a global non-profit serving the search and digital marketing industry and the marketing professionals engaged in it. Based in Wakefield, Mass., its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. More at

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