Niche Retail To Sell Canadian
Sylvan Lake-based Niche Retail Inc. Thursday announced an international partnership with Clek Inc., a manufacturer of the Toronto based Clek brand booster car seats.
In addition, the two companies will launch Clek's direct-to-consumer e-commerce platform in the United States.
The partnership is not only to provide incremental sales opportunities, but to leverage the direct-to-consumer experience, initially launching in the United States, to support other regions. With the recent trend of manufacturers establishing their own direct-to-consumer channel, the Toronto-based booster car seat company turned to Niche Retail to advance its Internet strategy. Niche Retail's years of experience selling Clek products through its individually owned and operated online retail store EliteCarSeats.com, made the partnership a natural choice for the launch of shop.clekinc.com.
"When it came time for us to develop a direct-to-consumer web-based sales platform, we partnered with Niche Retail," said Clek Inc. CEO Chris Lumley. "The experience Niche brought to the table as a retailer, coupled with their superior technology, outstanding customer care and intelligent logistics proved invaluable to us in launching a very successful eCommerce experience for our Clek consumers and Clek retailers."
Shop.clekinc.com is the first Niche Retail website to launch on Magento's open source eCommerce platform. Niche Retail recently partnered with Magento – the world's fastest growing e-commerce platform – to further advance its online sales channel capabilities. Usng the Magento platform, Niche Retail completely customized the appearance and functionality of shop.clekinc.com to be in line with Clek's branding and contemporary style. When visiting shop.clekinc.com, customers will have access to Clek's full line of booster car seats; enjoy the benefits of lifetime no worry returns; and will receive full backing by the manufacturer for warranty and product support.
"We are proud of our long-standing relationship with Clek. Additionally, shop.clekinc.com has launched on our new technology platform Magento. We leverage the Magento platform coupled with our best practices to provide a unique direct-to-consumer solution," said Niche Retail Chief Operating Officer Jeff Grice.
"The Magento front-end solution enables Niche to bring solutions to market with increased agility and speed and to fulfill our global expansion strategy; to help North American brands to expand to the rest of the world and to help global brands migrate to North America."
Niche Retail is "everything but the brand" -- designing, building and operating direct to consumer and business to business online sales channels, which enable branded manufacturers to focus on product innovation and sales. Niche Retail provides its experience and expertise in eCommerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support and dedicated customer care representatives at its headquarters in Sylvan Lake, Michigan.
More at www.nicheretail.com.
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