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Netvantage Marketing Launches Job Search Tool

East Lansing-based Netvantage Marketing said Tuesday it had launched a new job search tool for individuals actively seeking new careers.

The My Career Search Engine aims to leverage the power of Google to crawl the web and seek out job opportunities on corporate websites. The new tool also specifically focuses on finding opportunities on the Web that job hunters might have otherwise missed while using traditional job sites.

"People fall into the trap of thinking the only place to find jobs are on job boards like or Career Builder, but those sites cost money to list openings on so a lot of companies don't participate,: said Netvantage managing partner Adam Henige. "The My Career Search Engine is designed to seek out career and job pages that aren't on those job boards." 

In addition to the advantageous results, the My Career Search Engine is timely in that more job openings are becoming available and more individuals are actively searching for positions.

Henige explains the motivation behind developing this free application: "The original idea came when a former intern was looking for a job out West but wasn't having any luck. I showed her a few ways to use Google advanced searches and suddenly she was finding all sorts of jobs that fit what she was looking for. Expanding it into a tool for public use just seemed like the right thing to do considering how many people are in search of jobs right now."

With assistance from East Lansing-based Nicholas Creative, Netvantage Marketing was able to construct their tool with a user-friendly interface, making it simple and fast to use. To get a glimpse of the My Career Search Engine and for a comprehensive video on how to use it to its full potential, visit

Netvantage Marketing provides search engine optimization, pay per click campaign management, and Web analytics consulting services. More at

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