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Detroit-Built App Wins CES Award

LAS VEGAS (WWJ) -- The home audio-visual system control app iRule won the Consumer Electronics Association's Mark of Excellence Award as "Control Product of the Year" at this week's International Consumer Electronics Show in Las Vegas.

Based in downtown Detroit, iRule was founded by two audio-visual fans, Itai Ben-Gal and Victor Nemirovsky, who were looking for an easier way to control a home theater system.

IRule is an application that transforms the iPad, iPhone, iPod touch, and Android devices into a universal remote control, allowing users full control of audio video gear simply and reliably. IRule focuses on a simple user experience that allows non-experts the ability to quickly and easily create a powerful personalized remote. iRule is fully upgradeable and accommodates users' changing needs.

IRule is cloud-based software coupled with simple hardware that controls audio and video equipment with a remote control input -- infrared, RS-232 or Ethernet-enabled. It's compatible with nearly any system or combination of components.

A fully customizable interface allows users to simplify controls, upload their own images and personalize menus to their preferences. IRule is also easily updated to control additional components or to migrate to the latest versions of smartphones and tablets, making it the last remote you'll ever need.

Said iRule CEO Ben-Gal: "What really sets iRule apart is the customization, flexibility, and value. We put the 'custom' back in 'custom integration', and our dealers can do it at a price that more customers can afford. Never before has such a customizable, flexible control solution been available to a such a wide audience."

The company accepted the award at the CEA Mark of Excellence Awards Ceremony Wednesday at the International CES.

IRule is available from Apple's App Store, Google Play, and from hundreds of integration professionals worldwide. IRule hardware is available at The company has sold tens of thousands of licenses in more than 50 countries via word-of-mouth and online "buzz" among early adopters, home theater professionals and online forums.

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