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CIMdata Announces PLM Sales Channel Consulting Practice

ANN ARBOR -- CIMdata Inc., the global PLM strategic management consulting and research firm announces the formation of its newest business practice focused on the growing needs of PLM channel organizations and their sales partners.

Peter Bilello, president of CIMdata, announced that Richard McFall, director of CIMdata's Global PLM Community, will lead the creation and delivery of CIMdata's channel support offering for PLM solution providers and their partners.

"Many PLM solution providers, old and new, large and small, will admit privately that they struggle with crafting effective sales channel strategies and sustaining resilient partnerships that reliably deliver new revenue with consistent levels of profitability and customer satisfaction," McFall said. "Our new channel practice will help both existing and prospective members of CIMdata's PLM Community program to review, improve, empower, and track the performance of their indirect sales channels and partner ecologies."

With this new practice, CIMdata is responding to opportunities within the expanding PLM economy, a $30 billion a year market that CIMdata has helped grow and reported on for 30 years.

The practice will offer a portfolio of channel research, trends impact analysis, training, management consulting, and strategy thought leadership to PLM solution providers, system integrators, and value added resellers.

These services will help PLM solution and service providers to more accurately select and target new channel-friendly market segments, evaluate channel strategy options, validate their channel's competitive performance compared to peers, identify growth impediments and analyze contributing factors, and assess improvements for long term partner alignment and program sustainability.

With CIMdata serving as a PLM Channel Coach, the company will also deliver precision-guided training via its new PLM Leadership Certificate Program for Sales Channel Partners.

To learn how organizations may arrange for an independent 360-degree survey of their channel program and partners visit or contact McFall at and (734) 668-9922.

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