Content marketing is no longer the next trend. It's here, it's now, and it's big. Businesses of all sizes are learning that local, targeted content is one of the best ways to draw new customers to their products and organizations. However, it doesn't have to be as complicated or as scary as it sounds. It's really quite simple to find great, local resources to help with your content. If you aren't sure where to begin, here are a few tips to help you start getting your content localized.
Get out on the town
One of the best ways to spread your brand is to go to local trade shows, events or even donating goods or services to a worthy cause. Not only are these events a great way to get your brand or organization's name out there, but you can also use these opportunities to create more content. Bring a camera and take photos if you sponsor a trade show, or film a short video interviewing some people at your booth. Branch out and cover other people at the event, then share your website with them and watch the shares come pouring in. The more people who are mentioned in your message, the more people will read your message.
Reviews are necessary
They're a double-edged sword, but no matter how you look at them, reviews are necessary. Whether you're using Google reviews, a site like Yelp or even offering your own testimonials on your website, you may be surprised at how many people trust user-generated content, such as reviews, to make buying decisions. The more reviews you get on other websites, in addition to your own testimonials, will help increase your search engine optimization and eventually your bottom line.
Find credible experts
Content marketing can often be looked as less-than-researched journalism, but that's where your work can really stand out. Seek out credible experts on anything you're covering and find local experts to really nail the message home. The more local, the better, as there are a lot of great reasons to keep your interviews in your own backyard. Not only will they provide great quotes and resources for your writing, but you're more likely to get your work shared across their social media platforms as well. Be willing to talk about their businesses in your work too, as the more you branch out to similar organizations, the broader your reach.
Social media boosting
The sad truth is somewhat hard to hear — organic reach on Facebook and other social media platforms is swiftly dying. You used to be able to rely on a few likes and shares to get your social media reach out there, however, thanks to new algorithms and other technical stuff, you have to pay to really get your content seen. The good news is that this stuff is really very affordable. You can target a post on Facebook to a very specific audience, using super specific demographics, buying behaviors and more, for very little money. When it comes to your marketing budget, this is one expense that needs to be included.
This article was written by Deborah Flomberg of Examiner.com for CBS Small Business Pulse.
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