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13th Annual WWJ Radiothon Raises $1,485,947 To Benefit THAW

SOUTHFIELD (WWJ) - With the help of hundreds of WWJ listeners, our 13th Annual Winter Survival Radiothon for THAW has raised $1,485,947 to help keep local families in need safe and warm this winter.

The 14-hour radiothon event ended Friday at 7 p.m., but there's still time to do your part! CLICK HERE to make a secure online donation now.

Every dollar raised will help THAW to provide emergency energy assistance (heat and lights) to families facing a serious financial crisis, usually due to a job loss, a serious illness or other family emergency, who are temporarily unable to pay their utility bills.


THAW, The Heat and Warmth Fund, helps prevent utility shut-off, providing fuel or restoring services. 91 percent of every dollar that THAW spends goes directly to help those in need, and THAW's utility partners match every dollar that THAW raises — so that $1 becomes $2 in energy assistance.

Keep in mind: A $40 donation will keep a family's heat and lights on for 2 weeks, a $100 donation will keep a family warm for more than a month, and a $240 donation will keep a family safe and warm for three months.

A rewarding way to give back: The online auction for THAW is underway and continues through Monday, Feb. 10 at 6 p.m. Help raise donations to keep families safe and warm this winter by bidding on hundreds of exciting items. Click here for more.

Since 2004, WWJ's Winter Survival Radiothon has raised more than $12 million in cash and utility match for THAW.

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