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Robi On The Road: Mass. Company Finds Sweet Success With Cupcakes In A Jar

BOSTON (CBS) – A mother and daughter from the South Shore took a cake decorating class to spend time together.

Five years later, they're tasting the sweet smell of success.

Tracey Noonan and her daughter Dani Vilagie went from baking cupcakes for friends to becoming the biggest seller of cupcakes online in the country.

Their business is called Wicked Good Cupcakes.

Wicked Good Cupcakes
Wicked Good Cupcakes are eaten out of a jar. (WBZ-TV)

The company's cupcakes are eaten from a jar with a spoon.

First Tracey and Dani made cupcakes for friends. Then they became so popular they opened a small bakery in Cohasset.

But they didn't have a way to ship the delicious product to friends across the country, so they came up with the idea of putting them in canning jars. The cupcakes stay fresh in the jars for up to 10 days.

"We started putting a lot of our work on social media so family and friends started to see what we were doing hey we'd love it if you guys could do our party we're having today or BBQ and started to pick up from there," said Vilagie.

Wicked Good Cupcakes
The owners of Wicked Good Cupcakes have found plenty of sweet success. (WBZ-TV)

Their big break came when they were chosen to appear on the network show Shark Tank to pitch their product to investors.

Venture capitalist Kevin O'Leary decided to become partners with them and their business took off.

Wicked Good Cupcakes
David Robichaud gets his first taste of a Wicked Good Cupcake. (WBZ-TV)

They went from grossing $300,000 a year to making more than that in a week.

Now Wicked Good Cupcakes is expanding.

Noonan has recruited her 9-year-old niece to help create Wicked Good Cookies, which will launch in the fall. They will sell decorated chocolate covered cookies in a jar.

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