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Longtime Patron Buys San Francisco Burger Joint

SAN FRANCISCO (KPIX 5) -- A San Francisco burger joint that has been a fixture of the Ingleside neighborhood has a new owner who is part of a growing number of minority female entrepreneurs.

Beep's Bugers on Ocean Avenue has been serving customers since the Cold War, and was owned by the same family since the beginning.  New owner Samantha Wong had been eating there for years.

"I used to come here when I was in college at San Francisco State.  We used to come here late at night," Wong said.

It was that bit of nostalgia that sparked a career change.  Wong had worked as a banker for five years before buying Beep's.

"I was tired of the corporate life and I just wanted to do something on my own, and just be able to be my own boss," Wong said.

As a female Asian-American business owner, Wong is not just preserving history but helping change it.  The U.S. Chamber of Commerce says thirty percent of new businesses are owned by women.

"A lot of people when they come in and I'm serving them, they just think that you know, I just work here, and they're like 'Can I speak to the manager?' And I'm like, oh you're speaking to her," Wong said.


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