Apple Pricked By Chinese Translation Of Marketing Slogan For New iPhone
SAN FRANCISCO (CBS SF) -- "This is 7," Apple's new iPhone 7 slogan might raise eyebrows and prick up some ears for Cantonese speakers in Hong Kong but not for the reasons Apple's marketing department intended, CNET reports.
When translated into Cantonese -- the Chinese dialect spoken in Hong Kong -- the declarative slogan "This is 7" sounds a lot like slang for "this is penis."
The pronunciation of the number "7" in Cantonese sounds like "tsa." The slang for the male member also sounds like "tsa." According to Quartz, the expression is not terribly derogatory or obscene, but is often used to describe a hilarious person or thing, to make fun of something.
CONTINUE READING AT CBS NEWS: Apple's new iPhone 7 slogan has a surprising meaning in Cantonese
