Cal Harberts started Bubbling Well back when the idea of a pet cemetery raised more than a few eyebrows.
"My father called me up and said, 'Son, you know, I've got an idea for a business,'" Dan Harberts told CBS News' Lee Cowan. "And I said, 'Really, Dad? What's that?' And he said, 'I'm going to start a pet cemetery.' And I said, 'Ah, Dad, I don't know that's the best idea.'"
Why? "Well, in those days, it was a joke, and it was taken as such," said Harberts.