WSJ.com Launches India Edition; Second Dedicated Country Section After China
This story was written by Sruthijith KK.
Keeping in line with new owner Rupert Murdoch's focus on key Asian markets, WSJ.com, the online edition of The Wall Street Journal, launched its India edition this morning at India.wsj.com. India and China are the only two markets now with a dedicated section on the WSJ site. Readers accessing WSJ.com from India are automatically redirected to the India section, where you have an option to choose your edition.
On 9 January, the Indian government's Foreign Investment Promotion Board had approved an investment of about $0.45 million by Dow Jones (NYSE: NWS) to set up a wholly owned subsidiary that will bring out a facsimile edition in India, after deferring the decision for months. A facsimile edition is the exact replica of a newspaper published abroad and it cannot carry local content or ads. The company had sought the government's nod in August 2008. More on ContentSutra.
By Sruthijith KK