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WPP shares dive on breakup talk

LONDON - Shares in WPP (WPP) the world's biggest advertising company, have fallen as much as 5.6 percent in Monday's premarket trading amid speculation it will be broken up after the resignation of CEO Martin Sorrell.

Sorrell, who built WPP into a conglomerate during his 33 years at the helm, stepped down after an investigation into allegations he misused company assets. He denies any wrongdoing.

Liberum analyst Ian Whittaker said Sorrell was the "glue that bound much of WPP together," and the company may now look to sell its market research and PR divisions. He said there'll also be speculation about whether WPP will sell stakes in associated businesses, as it did with its ownership in Japanese ad firm Asastu-DK.

The resignation Saturday of WPP's 73-year-old founder comes as the advertising industry faces pressure from online marketing. At around 8:30 a.m. Eastern, the shares were trading 4.4 percent lower.

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