Winner of the Video Sales Error Contest!
Last month, I posted a video that contained a set of sales errors and asked readers to list them out. (See "Video: Can You Spot the Sales Errors") I've received dozens of entries, but the best came from Ken McGrath, a television presenter for The Shopping Channel in Canada and a sales consultant for Buccellati Inc.
Here's the video again... click on the link below to get the list.
BTW: This video was produced by the clever fellows over at "The Sales Roundup Podcast".
CLICK HERE to display the list of sales errors. »
- Does not greet potential client properly.
- Does not introduce himself or present card or brochure.
- Does not ask client if this is an appropriate time to meet.
- Assumes things without waiting for real answers. (e.g. do you play golf?)
- Pointing to personal photos immediately is tacky and invasive.
- Assumes children are the client's.
- Assumes client knows and likes him "now that we have got to know each other." This is a turn off that's both aggressive and annoying.
- Asks inappropriate question (i.e. "what keeps you up at night?") which is invasive and aggressive.
- Makes inappropriate comment about Mr. Johnson's sex life & partner calling her "the little lady" (Client could be single, kid pictures could be nieces and "partner" might not be ""little lady")
- Talks about himself and his company without asking any questions to Mr. Johnson about his company his needs.
- Since he has not introduced himself we do not know his name, title or role at "Consolidated down the road"
- Introduces unrequested "business offer" without explanation, calling it "an aggressive proposal." Bad choice of words.
- Makes unbelievable call to "sales manager" then "assumes" client accepts deal without asking for business closing or confirming acceptance.
- Appears nervous and desperate for the sale.
- Does not leave card, any information, or copy of "sales contract."
- Invites himself to further annoy client in future at unaccepted golf date.
- Forces client to introduce call display, call block, email block,and armed security escort next time sales guy shows up!