Maynard, 29, was diagnosed with a lethal brain tumor earlier this year, and became a passionate spokesperson for what she called death with dignity. She chose to end her life on Saturday with a fatal dose of medication, which can be obtained legally by terminally ill patients in Oregon and just a few other states.
Will the sympathy she generated online prompt more states to consider making such options legal?
Advocates for expanding right-to-die laws expect attention from the young woman's story to carry into the new year, when state legislatures go into session.
"I think on both coasts we're going to see legislative action," said Peg Sandeen, executive director of the Death with Dignity National Center.
Mickey MacIntyre, chief program officer of Compassion & Choices, the end-of-life nonprofit advocacy organization that helped Maynard share her story, told CBS News he considers it "the next civil and human right."
That optimism will be met with the political reality that such legislation has been pushed for years, often unsuccessfully.
"Suicide is never a good solution, regardless of the situation that one is confronting," said Judie Brown, president of the American Life League, a Catholic group. A top Vatican official condemned Maynard's action Tuesday, calling it "reprehensible."
Maynard, terminally ill with brain cancer, grabbed the national spotlight last month after publicizing that she and her husband, Dan Diaz, moved to Portland from Northern California so she could use Oregon's law to end her life on her own terms.
She approached the advocacy group Compassion & Choices this summer in hopes that telling her story would lead to political action in California and across the nation. Whether that happens is an open question. But Maynard succeeded in raising awareness about an issue that was trending on Facebook and Twitter after her death.
"Younger people support death with dignity at really high levels, but it's not necessarily relevant or salient to their lives," Sandeen said. "I think the Brittany Maynard story makes it real."
Vermont last year became the first state to legalize aid in dying through legislation. Oregon and Washington did so by referendum, and it was effectively legalized through court decisions in Montana and New Mexico.
In New Jersey, the state Assembly considered but failed to pass an aid-in-dying bill in June. Democratic Assemblyman John Burzichelli, who authored the bill, said he is hopeful it can pass the state's lower chamber before the end of the year. If that happens, he expects the Senate to pass it soon after.
Republican Gov. Chris Christie has said he opposes the measure.
Compassion & Choices is spending about $7 million a year to protect the practice in states where it has been authorized and to help pass legislation in states where it has not, said MacIntyre.
The group said its website has had more than 5 million unique visitors over the past month, while Maynard's two videos have been viewed more than 13 million times on YouTube alone.
"The incredible number of people who have been inspired by Brittany's story, we hope to translate that into action in moving toward legislative change in this coming session," MacIntyre said.
Not everyone who viewed the videos is a fan. Social conservatives have sharply criticized Maynard's decision, and it's unlikely any Republican-controlled legislatures will consider right-to-die laws.
A leader of a legislative committee that handles health issues in Wyoming said she believes there's no chance the state would enact a law allowing doctor-assisted suicide.
"My sense is Wyoming would reject it out of hand, it would just be a flat 'no,'" said state Rep. Elaine Harvey, adding that people in the state have said consistently that they value life.
Maynard's relatives asked for privacy Monday. A spokesman for Compassion & Choices said she died peacefully, surrounded by family and friends in her Portland home.
Oregon was the first U.S. state to make it legal for a doctor to prescribe a life-ending drug to a terminally ill patient. Through June 30, just over 800 people had used the law since it took effect shortly after the November 1997 election.