It has become all too clear that the retro-named Journalism Online, which is Steven Brill's latest attempt to suck dollars out of the troubled newspaper industry, is nothing more than a scam, pure and simple.
So, in an effort to help my colleagues in that industry avoid yet another financial disaster, I suggest a careful reading of Alan Mutter's three-part series on his blog, "Reflections of a Newsosaur."
According to Mutter, "Even Steven Brill of Journalism Online, the foremost advocate for a global pay wall for newspaper content, says he believes no more than 10% of visitors will ante up for access to interactive news."
Let's just do some simple math here. Behind Mutter's post, let one commenter be your guide:
This is so well-stated and the math is so obvious than I could do nothing better for my newspaper industry execs than reprint it. Thank you, "Anonymous." Note to newspaper execs: Send Brill back where he came from, i.e., Bernie Madoff Land.