Why Is Apple So Innovative?

Last Updated May 11, 2010 7:52 AM EDT

At a TED conference advertiser and author Simon Sinek tackles this question and comes up with an elegant answer that could help anyone looking to inspire action: Apple doesn't just talk about what it does, Apple talks about why it does what it does. (HT to FeldThoughts.)


Why do you do what you do? Maybe it's worth taking a minute to ponder the question.

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    Jessica lives in London where she works as a freelance writer with interests in green business and tech, management, and marketing.