Watch CBS News

Why Is Apple So Innovative?

At a TED conference advertiser and author Simon Sinek tackles this question and comes up with an elegant answer that could help anyone looking to inspire action: Apple doesn't just talk about what it does, Apple talks about why it does what it does. (HT to FeldThoughts.)


Why do you do what you do? Maybe it's worth taking a minute to ponder the question.

Read More on BNET:

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.