- UPDATE: McCann strikes back!
Last night, however, Mad Men's fictional McCann account director Ken Cosgrove went into an extended riff about how much he hated his agency. He compared McCann to a hospital his mom worked at:
I never thought I'd see as many retards in one building.Ouch! You can bet that won't make it onto McCann's web site any time soon. One obvious lesson here is, don't hook your brand to an independent creative force if you don't have a contract with them.
But why does McCann allow Mad Men to trash its good name? Even during the takeover storyline, McCann was cast as a giant corporate villain. Shouldn't the agency sue AMC for trading on its brand?
The answer is that McCann may have no choice. Copyright law gives fiction writers a free "fair use" right to mention brand names in their stories. So McCann may not be able to stop Mad Men using its brand even if it wanted to.
McCann probably doesn't want to -- this is one of those cases where there's no such thing as bad publicity. The show makes McCann look relevant, even though it's set about 40 years in the past.
- Will a 3-Martini Lunch Make You More Creative at Work?
- Mad Men as Rorschach Test: Media Execs See Only Themselves in AMC's Hit Show
- How McCann Botched the Sterling Cooper Acquisition: "It's the Clients, Stupid"
- Sterling Cooper's New Account Services Structure Seems Designed for Civil War
- Sterling Cooper Should Let Don Draper Go