Scientology started a new ad campaign last year, and it's still running ads on late-night cable TV suggesting that viewers might be immortal if they only open their minds. Online, web site operators who use AdSense tend not to pay much mind to who is advertising on their site. As long as the clicks bring money, they're content to let Google's algorithms serve up whatever they want.
But certain types of publishers -- those interested in science, or technology, or religion, or those who just don't want to look like they're taking money from the cult-like church -- have a vested interest in not promoting Scientology.
Why should you care? Huge numbers of consumers are also self-publishers -- via Twitter, Facebook, blogs and whatnot -- and therefore ad media vendors as well. Traditionally, if your company was caught celebrating Islamic New Year or supporting right-wing assassins, then shoppers could boycott your products. Sales might suffer.
But now, as more people figure out they can block your ads, the more likely it is that they'll come up with the idea of organizing a mass AdSense ad-block if you offend the sensibilities of the public.
- Why Fox Will Defeat Calls for an Ad Boycott Without Breaking a Sweat
- Scientology's New Ad Campaign Promises Immortality