This story was written by Rafat Ali.
In a keynote at the 2008 Folio Publishing Summit in Miami earlier this year, Hanley Wood CEO Frank Anton outlined the what he called the "10 Deadly Sins of B-to-B Publishing," noting that he has committed every one. The company is a big B2B firm in the residential housing and commercial construction sector. A very interesting video..if you have anything to do with B2B media, whether online or off, do listen to it in full.
By Rafat Ali