As the online channel grows in importance it is now more vital than ever to ensure you don't lose prospective business through poor design and useability mistakes.
In this one-hour webinar, Greg Muller, CEO of web insights company Global Reviews, shows you how to maximise the effectiveness of your website, whether its driving conversions or completing any other activity. He draws on research studies, industry benchmarks and his own experience to help you understand more about online behaviour.
By the end of the session you will understand how a customer is driven through three phases --- discovery, consideration and action --- and how to maximise the effectiveness of each stage. The presentation is pitched at the informed web user keen to learn more, with plenty of opportunities to ask questions along the way.
Greg Muller has been a pioneer in digital services for more than 14 years and has advised the boards and senior management teams of major corporate organisations and government bodies in the areas of digital strategy, customer engagement, business enablement, governance and technology convergence. In 2000 he founded the digital agency iFocus, which merged with Bullseye Digital in 2008. He is now the CEO of Global Reviews, an international research agency specialising in multi-channel customer experience benchmarking and online performance improvement.
Watch a recording of the webinar here: https://www1.gotomeeting.com/register/416543304