WallStrip Crashes: CBS Ceases Production Of Video Show
This story was written by David Kaplan.
CBS Interactive (NYSE: CBS) is pulling the plug on WallStrip, the comedic online financial news show it acquired less than two years ago, PEHub reported, citing an unidentified source. WallStrip hasn't produced a show since Dec. 12. That date also marks the most recent episode of CBSI broadband sister web program MobLogic, which is hosted by WallStrip alum Lindsay Campbell.
Before being acquired by CBSI in May 2007, WallStrip was viewed as a model as a successful online video show, attracting regular viewers, though it never made much revenue. Nevertheless, the plan, according to PEHub's source, is to "take the DNA from WallStrip and apply it" to fellow CBS property BNet, which came with the $1.8 billion acquisition of CNet early last summer. The precise details of WallStrip's DNA that would be picked over wasn't outlined.
By David Kaplan