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Video: Tune Up Your Targeting

By Janice Hui

/ MoneyWatch

6w_CE_targeting.flv
Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand.

Host: Chas Edwards, VP sales, CNET B2B

Length: 00:04:20

First published on April 30, 2007 / 2:22 PM EDT

© 2007 CBS Interactive Inc. All Rights Reserved.

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