Video: The Truth about Sales vs. Marketing

Last Updated Sep 28, 2009 4:57 PM EDT

This week I've been blogging about the conflict between sales and marketing. (See: "Top 10 Reasons Sales Hates Marketing") Here's a short video where two of the most profound thinkers in the sales profession (Gerhard Gschwandtner, publisher of SellingPower magazine and Neil Rackham, author of the mega-bestseller Spin Selling), discuss sales and marketing alignment.

The best part comes early on, when Neil explains exactly how marketing groups end up getting too big for their britches. Truer words were never spoke... Then Gerhard segues to a highly practical discussion of how to get Marketing focused on its prime function of creating qualified sales leads.

Watch the video; you won't regret it.

Full Disclosure: I write for SellingPower magazine, the producers of this video, which also has a distribution agreement with BNET for video content.