Last Updated Sep 28, 2009 4:57 PM EDT
The best part comes early on, when Neil explains exactly how marketing groups end up getting too big for their britches. Truer words were never spoke... Then Gerhard segues to a highly practical discussion of how to get Marketing focused on its prime function of creating qualified sales leads.
Watch the video; you won't regret it.
Full Disclosure: I write for SellingPower magazine, the producers of this video, which also has a distribution agreement with BNET for video content.