Video: The Secret of's Success?

Last Updated Apr 1, 2010 1:27 PM EDT

UK readers may be unfamiliar with US-based clothes and shoes shop Zappos, but it's generally viewed as one of the great service stories of online retailing (here's a case study for more on how it operates). It was also the highest ranked newcomer in 2009's "Fortune 100 Best Companies to Work For", again hammering home the argument that great customer service begins from within the business.

Maybe this is why -- here's footage from its company challenge. Once you've put a plunger to your forehead, anything's possible...