The commercial, from Publicis, shows a family with two young children getting ready to watch a big game on the TV. The kids decide to paint their faces in support of their team. They daub blue paint on their right cheeks. When mom sees them, she says:
Guys! The blue goes on the left!That statement will raise some eyebrows in gang-infested neighborhoods, as wearing blue on the left side of your body is a sign you're a Crip. In the song Drop It Like It's Hot, Snoop Dogg -- a well-known Crip -- raps:
I'm a gangsta, but y'all knew that Da Big Bo$$ Dogg, yeah I had to do that I keep a blue flag hanging out my backside But only on the left side, yeah that's the Crip sideIncreased Bounty sales among Crips -- perhaps to clean off the sidewalks following drive-bys -- will likely be offset by a corresponding decline in sales among rival gang the Bloods, for whom red is worn on the right.
(Thanks to Carol Lubick, graphic specialist at ERGObaby!, for locating this video.)