Last Updated Mar 29, 2008 12:41 PM EDT
A lot of interesting angles here:
* The blogger was an attorney (who of course should have known better)There's a lot more to the details of this story, but I will let you click around if you are interested. What you need to know are these two things:
* The blog was about his subject matter, patents and intellectual property, and discussed Cisco-related legal matters in this area.
* The blog was written anonymously until last month, when he revealed his identity, and it was hosted not on Cisco's official corporate blogging platform, but on Blogspot.
* Once his identity was revealed, the blogger and Cisco were promptly sued for defamation by a couple of Texas-based attorneys.
- This week, Cisco revised its blogging policies and posted the revisions, along with a detailed discussion, on its own official Cisco Systems blog. No more anonymous blogging about company matters or passing along online information about company matters anonymously. For what it's worth, I think Cisco did a good job being candid and prompt in its response to this mini-crisis.
- This little episode is going to have significant repercussions in the corporate blogosphere. Now the risk-averse corporate lawyers will have a case to point to say, "See, we shouldn't be blogging. Too risky."