- With Uber's high-profile IPO looming, eligible drivers stand to get a piece of the stock offering.
- 5.4 million shares, or about 3 percent of the total offering, will be reserved for U.S. drivers.
- Still, relations between the ride-hailing company and its drivers are contentious, and a strike is planned for May 8.
The top executives, board members and early investors in Uber Technologies stand to reap billions of dollars off of their stakes in the ride-hail company when it goes public later this week. Ousted founder and former CEO Travis Kalanick, who still owns 8.6 percent of Uber, is expected to make nearly $9 billion on his stake, while early investor Jeff Bezos of Amazon.com -- the world's richest man --
Eligible Uber drivers -- the lifeblood of the company -- won't see anywhere near the same kinds of returns, although some of them will have the option to buy Uber shares when they start trading between an expected $44 and $50 apiece this week.
Here is how the IPO math works for drivers: About one-quarter, or 1.1 million, of Uber's 3.9 million drivers around the world who have completed at least 2,500 trips before April 7, including at least one in 2019, and are in good standing with the company, will be eligible for a one-time "driver appreciation reward." The bonuses, based on a driver's number of completed rides, range from $100 for drivers who have completed 2,500 trips to $40,000 for drivers who have completed 40,000 trips.
U.S.-based drivers will have the option to use those bonuses to purchase up to $10,000 worth of stock in the company, an Uber spokesperson told CBS MoneyWatch. The ride-sharing company has set aside 5.4 million shares -- or 3 percent -- of its common stock for drivers. Any shares not purchased by drivers will be offered to the public, Uber said in an SEC filing last month.
Uber has long had a contentious relationship with its drivers, who are classified as independent contractors rather than employees.to protest what they say are long hours and low pay. Uber, Lyft, and other ride-hail service drivers who are members of the New York Taxi Workers Alliance argue that Uber executives and insiders are getting rich off of drivers' hard work while they struggle to make ends meet.
"When you compare early investors and executives and what they stand to make, that obviously contrasts significantly with the drivers, even though they are the hearts and lungs of the Uber economy," observed Wedbush stock analyst Daniel Ives.
Average hourly wages of $9.21 after drivers' costs
Uber drivers earn money on a dual per mile and per minute formula, while Uber collects service and booking fees that vary by geography each time a trip is taken. One study from the left-learning Economic Policy Institute estimates that Uber drivers earn the equivalent of $9.21 in hourly wages after taking into account Uber's fees plus drivers' vehicle and other expenses.
Other studies estimate they earn more. Gridwise, a software company that helps drivers maximize their earnings across ride-hail apps, estimates Uber drivers earn $18.65 hourly before expenses. In Chicago, for example, where a driver's average reported earnings per hour are $18.82, the average profit per hour is $15.03, according to Gridwise.
Among drivers' demands are that Uber keep a smaller percentage of each fare. Its ride-sharing "take rate" in 2018 was 21 percent, varying from 12 percent to 24 percent, depending on the geographic region, according to the company's SEC filing, and it's expected to rise to 22.3 percent later in 2019, according to Wedbush's Ives.
In the decade since its inception, it has yet to turn a profit -- and might not ever make money. In 2018, the company lost more than $3 billion, the equivalent, on average, of losing 58 cents per ride last year.
"Wall Street investors are telling Uber and Lyft to cut down on driver income, stop incentives, and go faster to driverless cars," New York Taxi Workers Alliance Executive Director Bhairavi Desai said in a press release. "Uber and Lyft wrote in their S-1 filings that they think they pay drivers too much already. With the IPO, Uber's corporate owners are set to make billions, all while drivers are left in poverty and go bankrupt."
Uber says drivers' status as independent contractors affords them flexibility they otherwise wouldn't have -- a perk whose value is not lost on drivers. The flip side is that they must provide their own vehicles, and are responsible for associated costs including gas, car insurance and miscellaneous expenses.
The company also acknowledges in its IPO filing that its "business would be adversely affected if drivers were classified as employees instead of independent contractors."
The disappointing Lyft experience
While Uber drivers will have an opportunity -- at IPO time -- to own a part of the company they work for, there's no guarantee that it will be a good investment. Uber competitor Lyft, which debuted on the Nasdaq in March, has seen its shares drop more than 30 percent since its IPO.
"The same thing was done for the Lyft IPO and there wasn't much of a benefit [for drivers] because the stock was trading below IPO price," said Kathleen Smith, principal and manager of IPO ETFs at Renaissance Capital, a provider of institutional research and IPO exchange-traded funds.
"It's a creative move by Uber and Lyft -- and we've seen it before -- but sometimes it doesn't work as planned and if employees don't get what they expect. If things don't go well, they could be unhappy," she said.
Smith also expects many drivers to keep their cash reward and not exchange it for stock. "To me, the profile of an Uber driver isn't someone who is taking shares and holding them, the profile we see is someone taking the cash and spending it on expenses," she said.
Either way, Uber must find some common ground with its drivers if it hopes to scale the company to meet the estimated $80 billion in market value that some on Wall Street are giving it. Uber would do well to reward its drivers who could ditch the platform altogether for rivals like Lyft or Juno, if working conditions become too unfavorable.
"There is some benefit to employee loyalty, but when given a bonus like this it might work the opposite way, if the stock goes down, it may cause grousing among drivers," Smith said.
It's clear the IPO will produce some big winners, and the share program is an effort by Uber to ingratiate itself to drivers.
"[The stock options] speak to the balancing act that Uber is going to have over the coming years," Ives said. "Drivers are the fuel in the engine and they have to be careful with [company] take rates and profitability on rides because there is a certain line in the sand where drivers could leave or go work for another competitor. Uber needs to, from a PR perspective, handle this such that drivers feel like they are a part of this company, and them getting shares in the IPO speaks to that."