The article was disturbing. Its effects, immediate -- A police investigation, suspension of all fraternity activities and nationwide notoriety.
But even with key pieces of a Rolling Stone article about the alleged gang rape of a University of Virginia student in doubt, the university says it has learned its lesson and promises to continue with proposed reforms.
The messages of support began with colored post-it notes, stuck to the University of Virginia admissions building. Now, they've gone viral.
The hashtag "#IStandWithJackie took off on Twitter Saturday, referring to the pseudonym the magazine used to identify the alleged victim.
"I stand with Jackie because 92 percent of rape allegations are true," one person posted. "But thanks to Rolling Stone, all victims' accounts will be doubted."
On Friday, Rolling Stone's managing editor issued an apology for the story, saying the magazine's trust in Jackie "was misplaced."
On campus, most students CBS News spoke with were angry at the magazine -- not Jackie. Inter-Fraternity Council President Tommy Reid was among those who said he was unhappy with Rolling Stone's apology.
"I was frustrated specifically that Rolling Stone put a lot of the blame onto Jackie," Reid said.
Sandra Menendez is a fourth year student and survivor's advocate at U.Va. She's heard Jackie tell the same story she told Rolling Stone: That she was gang-raped by seven men at a 2012 Phi Kappa Psi fraternity party.
"I absolutely do still believe Jackie," Menendez said. "I don't think she was flat-out lying, but I do think some of these details might have been muddled by trauma."
In a statement to CBS News Saturday, the university said it has appointed an independent counsel to review "our policies, practices and procedures regarding sexual assault."
Menendez said regardless of the fallout from the article, this is an issue the university must address.
"We've recognized that we do have a problem here. And that things need to change. Because it's a crime against humanity," Menendez said.
The Inter-Fraternity Council told CBS News it has not asked the university to lift the suspension of all fraternity activities, in place until January.
The Rolling Stone reporter who wrote the article, Sabrina Rubin Erdely, did not return messages.