Twitter for Business: The 8 Key Rules
I've been using Twitter (Click To Follow Sales Machine) to promote this blog for about year and I know plenty of people who use Twitter to promote their business and career. Based upon my experience (but even more on my conve...rsations with those folks), here are some rules for using Twitter in a business context:
- RULE #1: Have a business strategy. Decide what you hope to accomplish, then select your Tweets accordingly. Otherwise you're just a twit.
- RULE #2: Remember it's about them, not you. People are only interested in YOUR life and activities when it impacts THEIR life and activities.
- RULE #3: Never tweet more than 5 times a day. Sending too many tweets pushes other people's tweets off recipient's screens. That's annoying.
- RULE #4: Make your tweets interesting. Stay within your strategy, but don't make every tweet identical. That just bores your readers.
- RULE #5: Don't continue with another tweet. People hate checking back and forth to reconstruct a multi-tweet post.
- RULE #6: Assume your boss is reading. Twitter is a public service so you can't necessarily control who's reading.
- RULE #7: Keep your tweets useful. If there's not a good reason for your readers to read the tweet, don't send it.
- RULE #8: Don't underestimate the impact. Studies show that less than 10% of tweets have any business value to the reader.