But the brand kept Arnell's look for Trop50, the low-cal, low sugar version of the juice.
Not any more. According to The Dieline, a design blog, the client has reverted most of Trop50's look back to the brand's original, common-sense version. Although the original, decades-old Tropicana look (below) was the product of a design firm, Sterling Brands, the passage of time has made it appear decidedly old-fashioned and undesigned. It's basically just the name of the product, on a box, with a photo of an orange underneath.
For those who feel that modern life has become a soulless, generic experience in which every object we encounter looks like an iPod, this counts as something of a victory.
- See BNET's previous coverage of Arnell Group:
- Peter Arnell Still Has One Fan: Kyra Sedwick
- Arnell Admits Peapod Does Not Meet Crash Test Regulations
- Peter Arnell: Pepsi Logo is "Bullshit"; Tropicana Is "Not My Brand -- So What the Hell?"
- Burned by Madoff, Kyra Sedgwick Becomes Tropicana Orange Juice Saleswoman
- Arnell's "Explanation" of Failed Tropicana Design Resembles His Nonsensical Pepsi Document
- In Blow to Arnell, Tropicana Drops Package Redesign
- Pepsi's Nonsensical Logo Redesign Document: $1 Million for This?
- New Pepsi Logo Seems Similar to Three Other Corporate Emblems
- Pepsi Airs First New Ads Since Switch to TBWA
- Arnell's Competitors Hate the New Pepsi Logo
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo
- Why Arnell's Peapod Electric Car Launch Will Fail