Treasure Trove of Search Marketing Data for You

Here's a shocker: Google is the dominant search engine, with 63% of all U.S. Internet searches in August 2008, and that's up 6.5 percentage points from a year earlier. Google only has 58.6% percent of the worldwide search business however.

These facts come courtesy of Ad Age and its incredibly informative Search Marketing Fact Pack 2008. It's available free in online form and in print for Ad Age subscribers. While I'm sure you didn't need a "fact pack" to know that Google is crushing its competition, there are 30 pages of other search-related marketing data that I'm sure you will find interesting.

Speaking of search marketing, I'll be doing a webinar on "optimizing your content for search" on November 24 with Mike Moran, co-author of Search Engine Marketing Inc., a great book on the subject.

Jon Greer

Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.

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