Three Keys to Michael Jackson's Personal Brand

Want to create your own personal brand? Harvard Business School marketing expert John Quelch looks to Michael Jackson, who unarguably became one of the most recognized personal icons over the last 25 years.

Despite living a life many found bizzare, Jackson's death drew mourning and tributes around the globe. Clearly, people were drawn to his story for more than just the music.

Quelch lists 10 reasons why. Here are three:

1. Be visible. "All memorable brands have their unique visual trademarks. Jackson understood brand image and how to build it with his fans. The moonwalk that we could all try to imitate. The glove. The uniform. Neverland."
2. Go global. "Jackson's music and videos easily transcended national boundaries, as well as race, age and gender. "We Are the World", written by Jackson and Lionel Ritchie in 1985, cemented his global appeal. Jackson sold almost half his 750 million titles outside the United States."
3. Be vulnerable. "We cannot relate to icons without imperfections. Jackson was quirky, eccentric, mysterious. For all his wealth and professional excellence, he was - perhaps understandably - flawed, misguided, and sad, but none would say unkind."