Here are the top 20 clubs by total revenue, which includes ticket sales and broadcasting fees:
"Crumbs" is a relative term in football, of course -- It means â‚¬76 million or less. The point is that there's a yawning gap between the top four clubs' commercial revenues and everyone else's. While Liverpool took in â‚¬76 million last year from its Standard Chartered (STAN.L) sponsorship, among others, other clubs struggle to raise more than â‚¬50 million. When you isolate the commercial/sponsorship revenue streams alone, it becomes obvious how difficult it is for even the top 20 clubs to compete with Real, Barca, Man. Utd. and Bayern:
Commercial Revenues Alone:
- Real Madrid: â‚¬150.8m (Â£123.5m)
- FC Barcelona: â‚¬122.2m (Â£100.0m)
- Manchester United: â‚¬99.4m (Â£81.4m)
- Bayern Munich: â‚¬172.9m (Â£141.6m)
- Arsenal: â‚¬53.7m (Â£44.0m)
- Chelsea: â‚¬68.8m (Â£56.3m)
- AC Milan: â‚¬63.4m (Â£51.9m)
- Liverpool: â‚¬75.8m (Â£62.1m)
- Inter Milan: â‚¬48.3m (Â£39.6m)
- Juventus: â‚¬55.6m (Â£45.5m)
- Manchester United appears to be undervaluing its sponsorship deals. It has far more fans internationally than Real Madrid but gets one third less for its advertisers.
- Real's broadcasting revenue is higher than the total revenue of half of the Money League clubs
- Barcelona increased its 2nd place lead over Manchester United from â‚¬38.9m in 2008/09 to â‚¬48.3m (Â£39.5m).
- Bayern Munich's â‚¬172.9m in commercial revenue is the highest of any club.
The madness is only set to get worse after Saturday's Manchester derby, the Wall Street Journal reported:
Next month's match between Manchester City and Chelsea will shoot past it to set a new combined record of about $900 million. By the time Manchester United and Chelsea (combined player investment: over $800 million) square off in two upcoming matches this season, the Derby will have fallen to fourth-place on the all-time list.Related: