Adults were glad to see the back of Ronald, whose heyday was the 1980s. A grown man in facepaint and a wig? And in the age of the iPad, does a clown really have anything relevant to say to kids? Well, a survey from E-Poll Market Research, which tracks the popularity of brand characters, shows that Ronald remains popular with children aged 2 through 5:
The return of Ronald will be greeted with joy by food activists who are trying to wean an obese nation from fast food. The fact that adults find Ronald creepy -- and that the only people who like him are too young to know what advertising is -- will boost the argument that the chain is targeting kids with unhealthy snacks.