The One Way to Control What Google Reveals About You

Last Updated Aug 19, 2009 8:18 AM EDT

I had not heard of Google Profiles until reading Gina Trapani's post, Forget the Business Card. Just Google Me. But for anyone who lives in fear of what a Google search of their name will reveal, this is your one shot to control your own message.

Basically, the free service allows you to create a profile on a Web page that displays on the first page of a Google search on your name. It shows up at the bottom of the page -- perhaps after the damage has been done by the six links above. But it's better than being buried on page 6.

Here's Google's description:

"With a Google profile, you can easily share your web content on one central location. You can include, for example, links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more. You have control over what others see. Your profile won't display any private information unless you've explicitly added it."
Here's Gina's profile. Read her post on how to set up an account and the business benefits of doing so.

Have you set up a Google Profile? Tell us about your experience.

  • Sean Silverthorne

    Sean Silverthorne is the editor of HBS Working Knowledge, which provides a first look at the research and ideas of Harvard Business School faculty. Working Knowledge, which won a Webby award in 2007, currently records 4 million unique visitors a year. He has been with HBS since 2001.

    Silverthorne has 28 years experience in print and online journalism. Before arriving at HBS, he was a senior editor at CNET and executive editor of ZDNET News. While at At Ziff-Davis, Silverthorne also worked on the daily technology TV show The Site, and was a senior editor at PC Week Inside, which chronicled the business of the technology industry. He has held several reporting and editing roles on a variety of newspapers, and was Investor Business Daily's first journalist based in Silicon Valley.