Basically, the free service allows you to create a profile on a Web page that displays on the first page of a Google search on your name. It shows up at the bottom of the page -- perhaps after the damage has been done by the six links above. But it's better than being buried on page 6.
Here's Google's description:
"With a Google profile, you can easily share your web content on one central location. You can include, for example, links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more. You have control over what others see. Your profile won't display any private information unless you've explicitly added it."Here's Gina's profile. Read her post on how to set up an account and the business benefits of doing so.
Have you set up a Google Profile? Tell us about your experience.