Later this spring, the first (of three) Brammo EV bikes will go on sale online, but you have other options. "We can confirm that Best Buy will be piloting electric-powered personal transportation products at some of its stores on the west coast later this spring," the terse statement says. "This selection will include Brammo."
The Brammo Enertia is a carbon fiber-based urban commuter bike with a 50-mph top speed and a 40-mile range. It is cool looking, because Bramscher--whose Dream Media company, which created databases for giants like Sony, Warner Brothers and Fox, was acquired in 1997--is a car guy. Before making it big in new media, he was a parts schlepper at Midnight Auto Parts in Kansas City, taking advantage of the employee discount to fix up and sell old cars.
Brammo set out to build a supercar for six-footers, but instead it detoured into importing the Ariel Atom, a British-made race car. "We sold $8 million of them over a couple of years," Bramscher said. "And then we thought about building an electric car, but two things deterred us: the capital intensity, and the time it would take to get a car matched to a set of batteries and on the market. So we decided a motorcycle was the perfect solution to where batteries are today."
Here's what the Enertia looks like on the road:
Brammo's goal is nothing less than being the first profitable pure EV company, and it thinks motorcycles will make that happen. The Enertia is priced at $12,000, and an upscale version (with more carbon fiber) is sold out. A 10 percent federal tax credit will get the price down to $10,000.
"This is a super-efficient motorcycle," Bramscher says. "It can travel 7,500 miles on $50 worth of energy. Existing motorcycles can do, at best, 80 mpg. We are orders of magnitude more efficient--and 10 times as efficient as a Prius, too."