- We're in front of whiteboards 4 hours a day, but only use them for 4 minutes.
- 87 percent of the poverty stricken are elderly women.
- The average coffee drinker spends the equivalent of 11 days a year on coffee breaks.
In doing marketing work for Sharpie, the maker of colorful marking pens, DraftFCB discovered that only 13% of communication is handwritten, so a theme developed around the importance of giving users a tool that breaks through the clutter.
"Business isn't just a battle of products and services," Taylor writes. "It's a battle of ideas about priorities, opportunities, values, and value. Ultimately, those competing ideas get reduced to competing numbers. So, if you can arrive at numbers that matter, you've got a better chance at winning the battle of ideas."DraftFCB's idea, relayed through Taylor, is a terrific way for you and your group to toss off the blinders and take a fresh look at opportunities. Look at his post for more specifics on surprising numbers and how to find them.
Have you used an HS! number in your work?