Last Updated Apr 19, 2010 1:38 PM EDT
Of course, it's not news that the BRIC countries have experienced fast growth while the West has been dealing with its credit crunch/unemployment problem. And the West remains far the largest portion of Havas's business.
But the chart nonetheless offers an ego-deflating scenario for everyone in Los Angeles, New York, Paris and London who previously thought the advertising world revolved around them: As the economy pulls out of recession, it is Asia and Latin America doing the pulling. The West will be the baggage along for the ride.
Top executives will likely position this as being the exciting new future of globalization, but for Joe and Joanne Cubicle it heralds an era in which one's bosses issue orders from afar, in strange accents or foreign tongues. In the years to come, meaningful promotions may mean relocating to Sao Paulo or Mumbai.
Given current conditions in Detroit (video below), worse things could happen.
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