Last Updated Mar 6, 2008 4:14 PM EST
- Google: There's no doubting the dominant position Google has staked. Despite a less-than-expected performance in its paid advertising division this year, Wall Street's reaction to Google was a bit over-cautious. The Internet giant still dominates search, and revenue is still up, despite the shaky economy.
- Yahoo!: Surprisingly the oft-reported-as-beleaguered search engine stands second behind Google in the U.S. traffic share. Yahoo also apparently has better search ad conversion.
- MySpace: In my humble opinion, Rupert Murdoch snatched a sweet deal for MySpace in 2005 when he bought it for $580 million.
- YouTube: Google bought this video sharing site in October, 2006 for $1.65 billion. Of course, this may have even been a better deal than Murdoch's MySpace purchase.
- Facebook: It's growing faster than MySpace and still has managed to escape a corporate buyout or public offering.
What do these sites say about marketing to the new media generation. It comes down to the two S's: Search and Social Media. In the coming years, I expect social media to play just as large -- if not a larger role -- than search, and marketers should expect sites that are similar to the latter three of the above list to play a larger role in the coming years than the former two.
Social Media Marketing image by Jeff Milner [cc, 2.0]