The End of Pay-Per-Click

Pay-per-click advertising has taken the online world by storm; the process is simple, you control the cost, it's easy to track the effectiveness of ads or keywords in real time...the list of benefits goes on and on. But is the net getting a little too cluttered for pay-for-click ads to be effective? Is traffic becoming irrelevant since a click doesn't guarantee any type of action?

Steve Rubel, Senior Vice President for Edelman's me2revolution practice, asks these questions and more in a recent post. The big advertisers are done sitting on the sidelines. According to Rubel, they may want to go back. Check it out and let us know your take. Is it the end of pay-per-click? Will search engine marketing take a whole new direction?

(Click image by OK-59)