The Box is the Box: Ambitious TV Startup Sezmi Launches
This story was written by Rafat Ali.
If you are a regular and longtime reader, you would know I have written about the folly of startups trying to develop delivery boxes for TV, which sit on top of existing cable/satellite/DVR boxes on current TV services. It is ultimately about trying to get rid of the box, or at least the box clutter. Another one has officially announced it plans, and from the looks of it, a very ambitious one. Sezmi is the new brand name for the company previously codenamed Building-B, which we have written about before. The idea is not a separate movie box (a la the-dead-Moviebeam or Vudu), or an alternative content service (like Akimbo), but to completely replace your existing cable or satellite service with one box, and one digital TV receiver. It sounds a bit too good to be true, and to fund out, I got a demo earlier this month from Phil Wiser, Sezmi co-founder and former CTO of Sony (NYSE: SNE), and CEO of the new venture Buno Pati.
By Rafat Ali